If you’re looking for the best vibrating foam rollers to ease muscle tension and boost recovery, I’ve found top models with adjustable speeds, textured surfaces, and portable designs that target knots and soreness effectively. These devices come with features like deep vibrations, multiple modes, and rechargeable batteries to fit your needs. Whether for athletes or general relief, there’s a perfect fit for your muscles. Keep going—there’s more to discover to find exactly what works for you.
Key Takeaways
- Choose models with adjustable vibration speeds and modes for personalized muscle relief and targeted deep tissue massage.
- Prioritize portable, rechargeable foam rollers for convenient use at home, gym, or on-the-go recovery.
- Look for textured surfaces and multi-zone designs to effectively target different muscle groups and trigger points.
- Consider durability features like reinforced seams and sturdy charging ports for long-lasting performance.
- Select Bluetooth-enabled or app-controlled rollers for customizable settings and enhanced recovery routines.
Lifepro 4-Speed Vibrating Massage Ball
If you’re looking for an effective tool to boost mobility and relieve muscle tightness, the Lifepro 4-Speed Vibrating Massage Ball is an excellent choice, especially for athletes or anyone recovering from muscle soreness. I find it’s great for deep myofascial release, trigger point therapy, and reducing tightness. Its powerful motor offers four vibration levels, so I can customize the intensity for targeted relief. The compact design makes it easy to carry in a bag, allowing me to use it anywhere—whether at home, gym, or traveling. It’s lightweight, durable, and helps improve blood circulation, speeding up recovery and enhancing overall muscle performance.
Best For: athletes, fitness enthusiasts, or anyone recovering from muscle soreness seeking targeted muscle relief and improved mobility.
Pros:
- Customizable vibration levels for tailored muscle therapy.
- Compact and portable design ideal for use at home, gym, or while traveling.
- Effective deep myofascial release and trigger point therapy to reduce tightness and soreness.
Cons:
- Some users experience issues with charging ports or compatibility.
- Button design may cause accidental shutdowns during use.
- Variability in vibration intensity can make continuous use challenging for some users.
FITINDEX Vibrating Foam Roller for Back Pain
The FITINDEX Vibrating Foam Roller is an excellent choice for anyone dealing with back pain or muscle tension, thanks to its powerful combination of pressure and vibration massage. Its versatile design includes three-density wave patterns that target muscles across shoulders, arms, neck, back, and legs. Compact and lightweight, it’s easy to carry for use at home, the gym, or on the go. With five vibration intensity settings and two modes, you can customize the massage for deep tissue relief and stress reduction. The durable foam provides firm pressure, and the rechargeable battery offers over two hours of effective, relaxing recovery time.
Best For: individuals experiencing back pain, muscle tension, or seeking deep tissue massage recovery at home, gym, or on the go.
Pros:
- Versatile with pressure and vibration functions suitable for various muscle groups.
- Portable, lightweight, and easy to carry for travel or gym use.
- Multiple vibration settings and modes for customized massage experience.
Cons:
- Firm construction with more hard plastic than soft foam, which may be uncomfortable for some users.
- Bright indicator lights can be distracting; no adjustable brightness feature.
- Slightly bulky for very targeted small-area massage on certain muscles.
FITINDEX Vibrating Foam Roller for Muscle Recovery and Pain Relief
For those seeking targeted muscle relief and faster recovery, the FITINDEX Vibrating Foam Roller stands out with its adjustable vibration settings, allowing me to customize intensity levels from 1400 to 2600 RPM. This flexibility helps target specific muscle groups effectively, whether I need a gentle massage or deep tissue work. Made from durable, high-quality materials, it supports full-body use, including shoulders, legs, and back. Its compact, lightweight design makes it easy to carry to the gym or travel. With a rechargeable battery offering over four hours of continuous use, it’s perfect for pre- and post-workout recovery, helping reduce stiffness and improve circulation.
Best For: individuals seeking customizable muscle relief and recovery support during workouts, physical therapy, or travel.
Pros:
- Adjustable vibration intensity from 1400 to 2600 RPM for targeted therapy
- Durable, high-quality materials suitable for full-body use
- Portable and lightweight design with a rechargeable battery for convenience
Cons:
- May be less effective for very deep tissue massage compared to larger, professional devices
- Battery life, while over four hours, may require frequent recharging with extensive use
- Limited to vibration therapy; does not include heat or percussion features
PURSONIC Vibrating Foam Roller for Muscle Recovery
Designed for athletes and fitness enthusiasts seeking faster muscle recovery, the PURSONIC Vibrating Foam Roller stands out with its powerful vibration technology. It features five adjustable intensity levels, allowing targeted relief for sore muscles, knots, and hard-to-reach areas. Its compact size (12 inches long) and lightweight design make it easy to carry anywhere, while durable ABS plastic and high-density foam guarantee long-lasting performance. The rechargeable USB battery adds convenience for on-the-go use. Users appreciate its effective deep tissue massage, which improves circulation and speeds up recovery, though some find the vibrations a bit strong on lower settings. Overall, it’s a versatile tool for muscle relief.
Best For: athletes, fitness enthusiasts, and beginners seeking effective muscle recovery and deep tissue massage through vibration technology.
Pros:
- Offers customizable intensity levels for targeted muscle relief
- Compact, lightweight, and portable for use anywhere
- Durable construction with rechargeable USB battery for convenience
Cons:
- Some users find the vibrations too strong on lower settings
- Slightly bulky for easy portability compared to other foam rollers
- Battery life on low setting may be shorter than expected
Vulken 17” Vibrating Foam Roller with 4 Speeds
If you’re looking for an effective muscle recovery tool that suits larger athletes or bodybuilders, the Vulken 17” Vibrating Foam Roller with 4 speeds stands out. Its extra-long design allows you to target multiple muscles at once, making it ideal for big groups like quads or calves. Powered by a 3800RPM motor, it offers four vibration modes—low, medium, high, and pulsating—for personalized relief. Made from durable, eco-friendly materials, it’s lightweight and portable, weighing only 2.1 pounds. With a rechargeable battery providing over four hours of use, it’s perfect for post-workout recovery, warm-up, or injury rehab.
Best For: athletes, bodybuilders, and larger individuals seeking an effective, versatile muscle recovery and massage tool.
Pros:
- Extra-long 17-inch design allows for simultaneous muscle targeting and versatile use.
- Four vibration speeds, including pulsating mode, provide personalized relief and effective muscle relaxation.
- Lightweight (2.1 pounds) and portable with a durable, eco-friendly shell, ideal for travel and on-the-go recovery.
Cons:
- Some users report durability issues such as foam cratering or plastic end cap damage over time.
- Battery life may degrade after prolonged use, and some may experience early battery performance issues.
- Occasional complaints about missing accessories or difficulties with customer service support.
VibePro Flow Vibrating Foam Roller with 5 Modes
The VibePro Flow Vibrating Foam Roller with 5 Modes is an ideal choice for athletes and active individuals who want customizable muscle relief. It combines powerful vibrations with targeted pressure, offering professional-grade therapy. With five high-intensity modes (2000-3700 RPM), you can easily switch from gentle warmups to deep tissue massage. Its multi-zone surface pattern with wave grooves from premium EVA foam targets muscles across shoulders, back, legs, arms, and feet. Compact and lightweight, it’s perfect for on-the-go recovery. Rechargeable via USB, it provides hours of cordless use, while the smart timer ensures ideal session length. It’s a versatile tool for improving recovery and easing muscle tension.
Best For: athletes, fitness enthusiasts, and active individuals seeking customizable, portable muscle relief and recovery therapy.
Pros:
- Customizable with 5 high-intensity vibration modes for tailored therapy.
- Multi-zone surface pattern effectively targets various muscle groups.
- Rechargeable battery and compact design make it ideal for on-the-go use.
Cons:
- May be too intense for users with sensitive muscles or skin.
- Limited session time due to 15-minute smart timer.
- Higher price point compared to basic foam rollers without vibration features.
TheraGun Therabody WaveRoller Foam Roller
For anyone seeking targeted muscle relief with customizable intensity, the TheraGun Therabody WaveRoller Foam Roller stands out as an excellent option. Its high-density EVA foam combined with silicone wave grooves provides both pressure and traction control, enhancing comfort during use. Bluetooth-enabled and adjustable via the Therabody app, it offers five vibration settings, making it easy to customize your massage. Compact and durable, it’s perfect for targeting hard-to-reach areas like shoulders, feet, or legs. Many users find it relaxing and effective for reducing soreness, knots, and tension, making it a versatile tool to incorporate into any recovery routine.
Best For: individuals seeking targeted, customizable muscle relief and relaxation with portable, versatile recovery tools.
Pros:
- Customizable vibration settings via Bluetooth app for personalized massage intensity
- Compact, lightweight, and portable design suitable for on-the-go use and hard-to-reach areas
- Effective for alleviating soreness, knots, tension, and muscle stiffness across various body parts
Cons:
- Vibration intensity may vary, with some users experiencing insufficient power at certain levels
- No automatic shut-off feature, requiring manual power management after use
- Some design flaws, such as a flat spot near the power button and USB-C port, can interfere with rolling or cause durability concerns
HealthSmart 4-Speed Vibrating Exercise Foam Roller
Designed for deep tissue massage and muscle recovery, the HealthSmart 4-Speed Vibrating Exercise Foam Roller stands out as an ideal choice for athletes, physical therapy patients, and anyone seeking customizable relief. Its contoured shape and textured surface allow targeted pressure on key areas like the back, legs, or yoga muscles. With four vibration speeds, I can easily customize intensity for warm-up or recovery. The compact, battery-powered design makes it portable and easy to use anywhere. I appreciate its safety features, like auto-stop after 15 minutes, and the LED indicators. Overall, it’s an effective, versatile tool for reducing soreness, improving flexibility, and enhancing my muscle recovery routine.
Best For: athletes, physical therapy patients, and anyone seeking customizable deep tissue massage and muscle recovery solutions.
Pros:
- Four adjustable vibration speeds for personalized massage intensity
- Compact, portable design with long battery life for use anywhere
- Contoured shape and textured surface targeting specific pressure points
Cons:
- May be too powerful or intense for superficial massage or sensitive users
- Some users have experienced product malfunctions like unexpected stops or flashing lights
- Priced higher than similar basic foam rollers, which some consider overpriced for its features
High-Density Vibrating Foam Roller with Adjustable Speeds
If you’re looking for a versatile foam roller that adapts to your specific recovery needs, the High-Density Vibrating Foam Roller with Adjustable Speeds is an excellent choice. Its durable EVA foam and wave grooves provide deep tissue massage and enhanced pressure control. With five vibration intensity settings, adjustable from 1500 to 3200 RPM, you can customize your massage from gentle to intense. Compact and lightweight at just 2.2 pounds, it’s perfect for on-the-go use. The rechargeable battery offers up to 180 minutes of operation, making it ideal for post-workout recovery, physical therapy, or relaxation routines. It’s a powerful tool for targeted muscle relief.
Best For: athletes, fitness enthusiasts, or anyone seeking targeted deep tissue muscle relief and recovery with customizable vibration options.
Pros:
- Adjustable vibration speeds (1500-3200 RPM) for personalized massage intensity
- Durable EVA foam and wave grooves for effective pressure and traction control
- Compact, lightweight, and portable, ideal for travel and on-the-go use
Cons:
- Harder material may be less comfortable compared to traditional foam rollers
- Textured surface can be slippery during use
- Vibration noise might be noticeable and potentially disruptive
Nordic Lifting Vibrating Foam Roller with 5-Speed Vibration
The Nordic Lifting Vibrating Foam Roller with 5-speed vibration stands out as an excellent choice for athletes and fitness enthusiasts seeking targeted muscle relief. Made from durable high-density EVA foam, it offers firm yet comfortable pressure and a textured surface for smooth gliding. Its compact, lightweight design makes it easy to carry anywhere. With five adjustable vibration speeds, it delivers customizable deep tissue massage to loosen tight muscles and improve flexibility. Perfect for warm-up, cooldown, or recovery, it effectively targets areas like legs, back, and calves. While some may find it intense, its versatility and design make it a valuable tool for maintaining mobility and reducing soreness.
Best For: athletes, fitness enthusiasts, and active individuals seeking targeted muscle relief and improved mobility through deep tissue massage.
Pros:
- Customizable with 5 adjustable vibration speeds for personalized massage intensity
- Durable high-density EVA foam construction ensures longevity and effective pressure
- Compact and lightweight design for easy portability and use anywhere
Cons:
- Some users find the vibration intensity too strong or uncomfortable
- Lack of included charging cord (USB-C) and instructions may complicate setup
- Reports of durability issues or charging failures in some cases
Zyllion Rechargeable Vibrating Foam Roller
Looking for a foam roller that truly mimics the hands of a sports therapist? The Zyllion Rechargeable Vibrating Foam Roller (Model ZMA-22) might be just what you need. Its three textured surfaces target muscles from multiple angles, offering a deeper massage than standard rollers. Made of high-density plastic, it delivers a firm, aggressive feel perfect for deep tissue work. With four adjustable vibration speeds, it customizes your massage intensity, speeding up recovery and easing tension. Cordless and portable, it comes with a mesh pouch for easy transport. Whether for pain relief or injury recovery, this roller combines functional design with powerful vibration technology for an effective therapy session.
Best For: athletes, fitness enthusiasts, and individuals seeking deep tissue massage and muscle recovery from multiple angles.
Pros:
- Mimics hands of sports therapists with three textured surfaces for targeted relief
- Adjustable vibration speeds enhance customization and deep muscle penetration
- Cordless, lightweight, and portable with a convenient storage pouch for easy transport
Cons:
- Some users find the vibration intensity too strong or overwhelming
- Durability concerns due to creaking noises under load and potential wear over time
- Textures may be less impactful or effective for those needing very deep or intense massage therapy
TriggerPoint Grid 1.0 Foam Roller for Muscle Recovery
For athletes and individuals with tight or sore muscles, the TriggerPoint Grid 1.0 Foam Roller offers a deep tissue massage experience that mimics hands-on therapy. Its durable EVA foam with a hollow core maintains its shape, even after frequent use, and the textured surface with ridges and nodules targets muscles precisely. The multi-density design guarantees comfort on both tight and soft tissues, providing a firm yet comfortable feel. Whether warming up or recovering, I’ve found it effective for improving circulation, relieving knots, and reducing soreness. Its compact size makes it easy to carry, making it my go-to tool for muscle recovery anytime, anywhere.
Best For: athletes, runners, and individuals with tight or sore muscles seeking effective deep tissue massage and muscle recovery.
Pros:
- Durable EVA foam construction that maintains shape after repeated use
- Multi-density surface with ridges and nodules for targeted muscle relief
- Compact, lightweight design ideal for travel and daily use
Cons:
- May be too firm for those with very sensitive or soft tissues
- Requires some pressure to achieve deep tissue benefits, which might be uncomfortable initially
- The textured surface could be less comfortable for beginners or those preferring smooth rollers
Electric Vibrating Rechargeable Foam Roller with 4 Intensity Levels
If you’re seeking a versatile foam roller that offers customizable relief, an electric vibrating rechargeable foam roller with four intensity levels is an excellent choice. Its rechargeable battery makes it portable and easy to use anywhere. The unique shape allows me to target specific pain points precisely, providing deep tissue recovery where I need it most. With three vibration intensity levels plus a wave pattern, I can tailor each massage to my comfort and recovery needs. It’s perfect for relieving muscle tension, soreness, and speeding up post-workout recovery. The included accessories, like the charging cable and user manual, make setup simple so I can start relaxing right away.
Best For: athletes, fitness enthusiasts, and anyone seeking customizable, targeted muscle relief and recovery on the go.
Pros:
- Customizable with 4 vibration intensity levels and wave pattern for personalized massage experiences
- Rechargeable battery offers portability and convenience for use anywhere
- Unique shape allows precise targeting of pain points for effective deep tissue recovery
Cons:
- May require initial familiarization with different modes and settings
- Battery life could be limited depending on usage frequency
- Slightly larger size might be less portable than traditional foam rollers
Vibrating Foam Roller, High Density Massage Muscle Roller
The Vibrating Foam Roller with high-density construction is ideal for active individuals seeking to accelerate muscle recovery and improve flexibility. It doubles recovery speed compared to regular rollers, thanks to five vibration levels and one variable speed mode, customizable from 800RPM to 3600RPM. Its deep-textured design targets deep tissue, relieving tension in legs, arms, hips, neck, and spine. Rechargeable with a long-lasting battery, it’s portable enough for gym, beach, or yoga sessions. While some find it a bit firm or challenging on sensitive skin, most users appreciate its effectiveness for pain relief, muscle loosening, and enhanced mobility.
Best For: active individuals seeking to enhance muscle recovery, flexibility, and pain relief through deep tissue massage and customizable vibration therapy.
Pros:
- Doubles recovery speed compared to regular foam rollers, supporting faster muscle relief and mobility improvement.
- Multiple vibration levels and adjustable speed allow personalized massage intensity for various needs.
- Portable and rechargeable design makes it convenient for use at the gym, beach, or during travel.
Cons:
- Some users find the roller too firm or uncomfortable, especially on sensitive skin or tender areas.
- Deep grooves and strong vibrations may cause discomfort or bruising if used with excessive pressure.
- Short length may be less suitable for larger body parts and taller users, limiting versatility.
High-Density Vibrating Foam Roller with Custom Speeds
A high-density vibrating foam roller with custom speeds is an excellent choice for athletes and fitness enthusiasts who want targeted muscle relief and recovery. It combines vibration technology with wave foam textures and three-density patterns—high, medium, and low—to target shoulders, arms, legs, back, and more. Its durable, hypoallergenic EVA foam is lightweight and portable, making it easy to use anywhere. With five adjustable vibration settings from 1500RPM to 3200RPM, you can customize intensity for deep tissue massage or gentle relief. Despite some concerns about firmness and instructions, this roller offers versatile, effective muscle therapy for anyone serious about recovery and wellness.
Best For: athletes and fitness enthusiasts seeking targeted muscle relief and recovery with customizable vibration therapy.
Pros:
- Combines vibration technology with wave foam texture for comprehensive full-body relief
- Multiple density patterns and adjustable vibration speeds allow tailored massage experiences
- Compact, lightweight, and portable design with a protective pouch for use anywhere
Cons:
- Some users find the roller too firm or small, limiting comfort during use
- Instructions can be unclear, making operation and customization challenging
- Potential quality issues like rough seams, hard bumps, or charging difficulties reported by users
Factors to Consider When Choosing a Vibrating Foam Roller

When choosing a vibrating foam roller, I consider factors like vibration levels, size, and how portable it is. I also look at durability, the specific muscle areas it targets, and how long the battery lasts. These points help me find a roller that fits my needs and workout routine perfectly.
Vibration Levels and Settings
Choosing the right vibration levels and settings on a foam roller can considerably improve your recovery experience. With multiple vibration speeds, usually from 800 RPM to over 3700 RPM, you can customize the intensity to suit different muscle groups and sensitivities. Adjustable settings allow you to target specific needs, from gentle warming-up to deep tissue relief. Higher speeds deliver more aggressive stimulation, ideal for loosening tight knots but may cause discomfort if overused. Some rollers also feature modes like pulsating or wave patterns, mimicking various massage techniques for added relaxation. Being able to easily switch between levels and modes helps prevent overstimulation, accommodates sensitive or injured areas, and ensures you get the most effective, personalized recovery session.
Size and Portability
Selecting the right size and portability features for a vibrating foam roller guarantees it fits comfortably into your recovery routine. I recommend choosing a size that comfortably targets your main muscle groups, typically between 11 to 17 inches for versatility. Lighter, compact models—around 2 to 3 pounds—are easier to carry and store, making them ideal for travel or gym sessions. Make sure the dimensions allow smooth maneuvering around tricky areas like shoulders or calves. If you’re always on the go, look for rollers with carrying cases or pouches to simplify transport. Also, consider your storage space—smaller rollers are perfect for tight spots like offices or small gyms. The right size and portability ensure your recovery routine remains flexible and convenient wherever you are.
Durability and Build Quality
Durability and build quality are vital factors that determine how well a vibrating foam roller performs over time. I look for rollers made from high-quality, dense materials like EVA foam or ABS plastic, which resist cracking and deformation from repeated use. The robustness of the vibration motor is also essential; it should withstand extensive cycling without overheating or failing. Well-made rollers feature reinforced seams, sturdy charging ports, and secure attachment of textured surfaces to prevent wear or detachment. The internal components, such as batteries and electronic controls, need to be rated for long-term use to guarantee consistency. Choosing a foam roller from reputable brands with positive reviews for durability helps guarantee a longer lifespan and reliable performance, making it a worthwhile investment for effective recovery.
Targeted Muscle Areas
When considering which vibrating foam roller to buy, it’s important to think about the specific muscle groups you want to target. Different rollers are designed for areas like shoulders, back, legs, arms, or neck, ensuring more effective relief. Adjustable textures and vibration levels can help focus on knots in calves or tension in the neck. Larger, extended rollers work well for targeting multiple muscle groups like quads and hamstrings, while shorter ones are better for localized treatment. Some models come with multi-zone designs that feature varied textures, accommodating different sensitivities and enhancing myofascial release. Choosing a roller with customizable vibration settings allows me to fine-tune the intensity, making it easier to address specific pain points and achieve better recovery.
Battery Life and Charging
Battery life and charging features are crucial factors to contemplate because they determine how long I can use my vibrating foam roller without interruptions. A longer battery life means I can enjoy extended sessions—some models offer over four hours of continuous use on a single charge, which is ideal for thorough recovery routines. Fast charging capabilities, such as full charges in under three hours, allow me to quickly recharge between sessions without waiting too long. Rechargeable rollers also save me money and reduce waste since I don’t need frequent battery replacements. Battery capacity, measured in milliamp-hours (mAh), directly influences usage time. Additionally, compatibility with standard charging ports like USB-C makes it easier to find cables and charge my roller conveniently wherever I am.
Ease of Use
Choosing a vibrating foam roller that’s easy to use can make a big difference in how effective and enjoyable your recovery sessions are. Look for models with intuitive controls, like clearly labeled buttons or simple interfaces, so you don’t waste time figuring out how to operate them. A lightweight and compact design makes handling easier, especially if you have limited strength or mobility. Adjustable vibration settings that are simple to change allow you to customize your therapy on the fly without fuss. Clear instructions or straightforward setup processes help you get started quickly. Features like automatic shut-off timers or preset modes add convenience, letting you focus on your recovery instead of fiddling with settings. Ease of use assures consistent, effective relief every time.
Frequently Asked Questions
How Long Should I Use a Vibrating Foam Roller per Session?
I recommend using a vibrating foam roller for about 1 to 2 minutes on each muscle group. I usually focus on tender areas, moving slowly and applying gentle pressure. If I feel discomfort, I’ll reduce the intensity or duration. It’s important not to overdo it—listen to your body and stop if you feel pain. Consistent use helps release tension and improve recovery without overstimulating your muscles.
Are Vibrating Foam Rollers Suitable for Beginners?
Sure, vibrating foam rollers are suitable for beginners, but I recommend starting slow. I suggest using gentle pressure and short sessions, about 1-2 minutes per muscle group. It is crucial to listen to your body and avoid overdoing it. As you get comfortable, you can gradually increase intensity and duration. Remember, the goal is to relax muscles, not cause pain. Always consult a professional if you’re unsure.
Can Vibrating Foam Rollers Help With Specific Injuries?
While I prefer to think of vibrating foam rollers as gentle guides for muscle harmony, I believe they can offer subtle support for specific injuries. They help increase blood flow and reduce stiffness, which may aid recovery. However, I always recommend consulting a healthcare professional for targeted treatment. I’ve found that incorporating them into my routine can be beneficial, but they shouldn’t replace medical advice for serious injuries.
How Do Vibration Settings Affect Muscle Recovery?
Vibration settings play a vital role in muscle recovery by targeting different needs. Higher settings can promote deeper tissue relaxation and increase blood flow, speeding up healing. Lower settings are gentler and help reduce soreness without overstimulating muscles. I recommend adjusting vibration levels based on your comfort and recovery goals. Experimenting with different settings can help you find the most effective way to relieve tension and enhance your recovery process.
Are Rechargeable Foam Rollers More Durable Than Battery-Operated Ones?
Are rechargeable foam rollers more durable than battery-operated ones? Honestly, I believe rechargeable models tend to last longer because they’re built with stronger batteries designed for frequent use. Think of it like a trusty companion that keeps going without the wear and tear of disposable batteries. Plus, they save you money and hassle over time. So, if durability’s your goal, I’d lean toward rechargeable options—they’re a smarter, more reliable choice.
Conclusion
Choosing the right vibrating foam roller is like finding the perfect tune for your body’s symphony—each one helps you hit the right notes of relief and recovery. With so many options, I hope this guide lights your path to muscle harmony. Remember, the right roller isn’t just a tool; it’s your personal conductor, guiding you toward smoother, more relaxed movements. Here’s to feeling better, one roll at a time.